World Perspectives

Fracturing Food; Fracturing Politicians

Fracturing Food Major food processing companies (Unilever, Tysons, Campbell Soup Co., Nestlé, Dean Foods and Mars) have quit the Grocery Manufacturers Association, reportedly over its continued defense of the food products that have traditionally brought profits to the industry. Now the Des Moines Register newspaper advocates that those companies force the changing of farming practices through their purchasing requirements. Farm groups are likely to push back. In the end, however, producers and processors are motivated by profit, and the marketplace wins regardless if the science behind some of the trends is flawed. Fracturing Politicians European Parliamentarians (EPs) are fairly quick to adopt the anti-farm and food chemistry hy...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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