World Perspectives

Ag Supports Trump Trade Policy; Contrasting Approaches to Moving

Ag Supports Trump Trade Policy The persistent question is, when will American agriculture stop supporting Trump trade policy given its deleterious impacts on the sector? The answer remains unknown, and today’s congressional hearing on the topic proved there is still a political understanding for its rationale. The House Agriculture Committee’s Subcommittee on Livestock and Foreign Agriculture had just two witnesses today: Chief U.S. Agricultural Trade Negotiator Gregg Doud and USDA Under Secretary for Trade Ted McKinney. Notably, neither official received chastisement for the administration’s trade policy and instead heard strong support, including from the Democrats in charge of the panel. Chairman Jim Costa (D-Califor...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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