World Perspectives

Anti-Competition; Wrong Places; Tariff Impacts Quantified

Anti-Competition The U.S. dairy industry complains that the EU’s effort to codify geographic indicator (GI) protection for its various cheese products is an effort to dismantle competition and erect barriers to trade. In many respects, the merger of food and technology provides a similar benefit to producers. By using biotechnology, material science and other approaches, the food industry creates products that are more impervious to competition due to their high cost of entry and reduced comparative products. Thus, Brussels tries to keep out new technology products by arguing they are unsafe, while Washington promotes technology and tries to defeat GIs.   Wrong Places Country music performer Johnny Lee sang about looking for...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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