World Perspectives

China’s Dinner Demographics

China’s food security concerns and import needs will shift in the years ahead regardless of the outcome of the trade war with the U.S.  Demographics are destiny and, according to the OECD, China’s decades-long low birth rate means that its population begins to decline starting in 2027. More important from a food balance sheet perspective is how the shifting demographics will affect food consumption. As the average age of the Chinese population shifted upward toward working age in recent decades, the number of calories consumed increased. China’s work force has been active, either on the farm or in factories, again raising the volume of calories consumed. The population has also been skewed heavier male, currently a...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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