World Perspectives

Dollar Value Depresses Exports

The commodity weighted value of the dollar had been expected to decline in 2020 but instead the U.S. dollar index has risen nearly 4 percent, reaching its highest level in almost three years. Global concerns about the coronavirus may yet push it higher and raises concerns about the impact on U.S. agricultural exports.  The relative currency exchange rate impacts export competitiveness and is the reason the Trump Administration has been, some would say myopically, focused on policies affecting them. As a reserve currency and particularly as the primary safe haven in a crisis, a stronger dollar tends to reduce the income of commodity producers most dependent upon exports.  The impact will vary based on the currency being exchanged...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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