World Perspectives
farm-inputs

Green on Black Equals Red; Fake Honey

Green Impact on Black Equals Red Activists in Europe are protesting against today’s “Black Friday” shopping extravaganza. They argue that the environmental externalities of consumerism will destroy the planet. This begs the question of whether commercial minimalism will destroy the EU economy. Over 55 percent of Europe’s economic momentum is driven by consumption but Brussels is converting to a Green New Deal that promises “mainstreaming sustainability” and a green oath to “do no harm.” This carries over to agriculture where the “farm to fork” strategy pledges “a toolbox for alternatives to pesticides.” French policymakers pledged to ban glyphosate and develop a safer...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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