World Perspectives

Heitkamp versus Cramer: It’s On!

A little “water cooler” office conversation (albeit conducted electronically) at WPI this week centered on handicapping the North Dakota Senate race now that at-large Republican Representative Kevin Cramer is apparently about to throw his hat in the ring against incumbent Democratic Senator Heidi Heitkamp in her re-election bid. Cramer is expected to announce his candidacy today in Bismarck. First, a little context. If President Trump has a favorite Democrat (other than his former self before he switched parties), it is Heidi Heitkamp. He pulled her onstage at an event in Mandan and referred to her as “good woman” while stumping in the state for the Republican tax reform bill. Trump also reportedly seriously conside...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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