World Perspectives

Manipulated Eats; Manipulated Trade Debate

Manipulated Eats The year ahead will be packed with various campaigns trying to change the human food consumption pattern. They will be funded by environmental groups, wealthy individuals, industry and governments. The anti-meat campaign will be in full gear in 2019, hoping to turn meat avoidance (Meatless Monday) into a sustainable and more comprehensive trend. One such organization in the campaign is called the EAT-Lancet Commission on Food, Planet and Health. It asserts to be a “science-based” platform, both global and non-profit. To critics, it simply pitches an anti-livestock narrative based on flimsy epidemiological studies while ignoring a plethora of inconvenient data supporting the consumption of meat. United Kingdom...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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