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Market Commentary

Improving corn conditions and presidential tweets noting that China has not purchased any agricultural goods sent the markets lower overnight. The tweets suggested there has been little progress negotiating a trade deal, and traders are worried the president may be getting ready to apply more tariffs on Chinese goods. The soybean market desperately needs a trade agreement to spark some bullish sentiment, and today’s social media revelations were hardly encouraging. The day session saw continued selling at the open after yesterday’s poor close and technical weakness overnight. Even though soybeans did not move higher on earlier rumors of Chinese purchases/trade war progress, the negative news today certainly drove the market low...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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