World Perspectives
feed-grains soy-oilseeds wheat

Market Commentary

Ag commodities started the day higher with corn leading the way on a short covering rally. Positioning ahead of the WASDE was the name of the game today with many traders straddling/strangling the market in expectation of volatility in either direction. Trading volumes were slightly below average, and, except for soybeans, the markets traded either side of unchanged with notable uncertainty. The weekend weather looks broadly favorable with precipitation across the bulk of the Corn Belt and modest temperatures. Beyond that, however, the forecast turns warmer and drier in the six-10 and eight-14-day forecasts. Notably, the beleaguered eastern Corn Belt is forecast to be drier than normal beyond next week. Outside markets are mixed heading i...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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