World Perspectives
feed-grains soy-oilseeds wheat

Market Commentary

Early firming of prices in the overnight session had some traders hoping that Turnaround Tuesday had been postponed until Wednesday due to the holiday. However, it was not to be. After the beating they took yesterday, wheat futures did hold a few cents higher at the trading recess, but corn and soybean prices were within fractions of yesterday’s closes. In the absence of fresh news or other inputs, overnight trading was quiet and low volume. That trend continued during the day session as corn and soybean futures slowly drifted lower with wheat prices extending their early losses. The usual Wednesday energy and ethanol report is delayed until Thursday, and the weekly export sales report normally out on Thursday will not be available u...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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