World Perspectives

Mixed USMCA Signals; Rotten Tomatoes

Mixed USMCA Signals Congressional Democrats are signaling both positively and negatively on the prospects for approval of the U.S.-Mexico-Canada Agreement (USMCA). On the one hand, their demands for changes are limited to stronger enforcement provisions within the agreement and more work on affordable medicines. The positive aspect is that these are narrow and specific; the negative is that they want the agreement reopened, which likely creates its own set of new problems. The tone is that USMCA can be passed, but the Democrats are only marginally interested and will need to extract some major concession(s) from the Trump administration to make it happen.   Rotten Tomatoes Commerce Secretary Wilbur Ross is again wrapping up protect...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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