World Perspectives
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Southeast Europe Regional Analysis

Regional News Russia’s Agricultural Ministry last week outlined a strategy to increase the country’s agricultural exports to $45 billion by 2035. The plan includes a grain crop of 150.3 MMT by the target date as the country looks to invest 4.4 trillion rubles (about $70 billion) from a combination of private investment, government funds, and financing. The 2019/20 Russian grain crop is estimated at 118 MMT.  The European weather remains largely non-threatening for the coming week with precipitation near average levels, except for southern Germany and Italy that will see below average rainfall. The 8-14-day outlook, however, offers more rain for western France and Europe while Southeast Europe remains normal/slightly dry...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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