World Perspectives
livestock

Underconsumption Areas

Building demand becomes a central focus during times of abundant resource surpluses. Asia is the easiest due to its demographics and GDP growth but there is a renewed look at Africa. Countries like Ethiopia, Côte d’Ivoire, Senegal, Tanzania and Ghana all have economies growing at 6.5 percent and higher. Many are traditional markets for importing rice and wheat, but they have been under-consumers of beef, pork and chicken. Chicken imports have been growing due to its lower cost, but the tipping point will come when beef and pork are affordable to a rising middle class. Europe has traditionally been well represented on the continent, and the Chinese have now moved in aggressively. The development and assistance agencies in the U...

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From WPI Consulting

Communicating importance of value-added products

Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.

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