World Perspectives

Western Currency Dominance

Western sanctions have bolstered interest by China and Russia in creating a third reserve currency to challenge the dollar and the euro. There is discussions of creating a BRICS (Brazil, Russia, India, China, South Africa) based basket currency similar to the IMF’s SDR’s. After all, China does not want to confront the potential economic sanctions imposed on Russia, particularly expulsion from the SWIFT system. And there is a definite asymmetry when considering the value of the euro and dollar in international settlements versus the respective economies’ share of global GDP. The British pound (and Franc/Deutschemark) were replaced by the dollar, and then the dollar was competed with the euro, so nothing is permanent. But...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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