World Perspectives
wheat

Wheat Market Tightening

The wheat market is tightening as production cuts are hitting France, Russia and Ukraine, plus there has been an increase in tenders. Exports by France are expected to be 7.75 MMT, a 43 percent reduction from 2019/20. Meanwhile, Russia's IKAR reduced its estimate for the Russian wheat crop by 1.5 MMT to a total of 78 MMT due to lower yields in the southern and central regions of the country.   Black Sea wheat may have been sold too cheaply and prices now need to adjust for the shorter supply. Wheat prices in the region had slid 14 percent in the weeks preceding the lower realized output. Meanwhile, U.S. wheat prices have been falling on new crop prospects, perceived large global supplies, and the need to become more competitive.&...

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wheat

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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