World Perspectives

WPI Team

Averaging 25 Years of Experience

WPI's uniqueness is in its composition of people. The professional staff of WPI and affiliated consultants average nearly 25 years of experience in the agri-food sector.

The firm joins together professionals with extensive industry background, high-level government trade policy and export program management experience, and producer-supported export market development organization experience, all in a concerted effort to provide broad-based services for our clients.

World Perspectives has been responsive and cooperative under every challenge and circumstance presented in their work for us.

WPI CUSTOMER, 2024

Team Bios

Matt Herrington
Matt Herrington President

Matt Herrington is President of World Perspectives, Inc., and brings over a decade of analytical and risk management experience to the company. He assumed full leadership of WPI in 2025, nine years after joining the company. During his time with the company, he has modernized WPI's daily Ag Perspectives report and expanded the firm's consulting portfolio. Under his leadership, WPI's consulting division developed methods and approaches to USDA food aid evaluations the agency deemed "the gold standard".

Mr. Herrington's principal role with the company is to help clients navigate global commodity price risk and market volatility. To this end, he works with WPI's analysts to assess global commodity trends and formulate trading and risk management solutions for clients. Each year, he produces over 450 unique analyses and reports on global grains, oilseeds, livestock, and freight markets. Mr. Herrington routinely executes analyses for Fortune 100 companies, governments, financial institutions, farm organizations, and agricultural producers. Recently, his work has included developing web-based apps and econometric forecasting models that leverage WPI's proprietary data to help clients manage global market risks. Mr. Herrington also contributes to the bespoke consulting projects WPI delivers to clients. Over the past five years, he has developed industry-leading methods for evaluating USDA food aid donations and commodity monetizations. To date, he has led post-monetization impact assessments for 15 Food for Progress projects across 18 countries in Southeast Asia, Africa, and South America. Additionally, he led two research efforts that gathered national attention after examining the impact of Mexico's proposed ban on GM corn on the North American farm and general economies. Finally, he is responsible for ghostwriting two weekly market publications with 1,100 readers.

Prior to joining WPI, Mr. Herrington worked as an agribusiness consultant for Informa Economics in Washington, D.C. While there, he managed the firm's economic impact studies and worked on projects spanning trade policy analysis, feasibility studies, and market research in food and agriculture. Mr. Herrington's professional career also includes a role as a Commodity Research and Product Development Manager for the CME Group in Chicago, IL. In this position, he co-developed new derivatives contracts and conducted extensive research on livestock markets as well as their futures and options contracts. A native of Livermore, Colorado, he earned bachelor's degrees from Colorado State University in Agricultural Business and Animal Science and a master's degree from Kansas State University in Agricultural Economics.

Steve Wolf
Steve Wolf Director of Commodity Intelligence

Steve Wolf is the Director of Commodity Intelligence at World Perspectives, Inc., where he leads the company’s grain, oilseed, and biofuel research and contributes to the firm’s daily and weekly publications. Mr. Wolf brings 10 years of experience in agricultural markets, commodity intelligence, consulting, and risk management. 

Mr. Wolf recently spent three years at Tyson Foods in Springdale, Arkansas where he wrote daily market commentary and developed detailed grain and oilseed market forecasts. At Tyson, he honed his expertise in livestock and energy markets and provided market intelligence that guided corporate commodity risk management strategy. Mr. Wolf’s comprehensive daily commentary on agricultural markets and macroeconomics reached a large internal distribution list, with many loyal readers finding value in the insights provided.

Prior to his time at Tyson Foods, Mr. Wolf spent six years as a consultant at the former Informa Economics (now part of S&P Global) in Memphis, Tennessee. There, he developed expertise in various aspects of agriculture including biofuels, oilseeds, grains, international trade, and agricultural policy. 

Mr. Wolf’s background has provided him with hands-on experience and insight into the key market influences that affect daily operations at for-profit entities, trade organizations, and government agencies. Projects he led or supported include grain origination networks, oilseed crushing, alternative proteins, vertical farming, facility site selections, and comprehensive market overviews. 

Mr. Wolf has an extensive writing and editing background and specializes in translating technical agricultural and economic topics into actionable analysis.  He is also an experienced teacher and served as the primary instructor for a 70-student undergraduate agricultural marketing class at Illinois State University.

Mr. Wolf holds a Bachelor of Arts degree from Louisiana State University in Political Communication and a Master of Science degree in Agribusiness from Illinois State University. Mr. Wolf is originally from South Africa but moved to the Chicago area at a young age where he remained until college. He currently resides in Northwest Arkansas and is a passionate sports enthusiast, especially when rooting for the LSU Tigers.

 

Cortney Zimmerman
Cortney Zimmerman Communications Manager

Cortney Zimmerman is the Communications Manager for World Perspectives, Inc., with experience in agricultural communications, youth and stakeholder engagement, and leadership development across the agricultural and food systems sectors. Her work focuses on strategic messaging and digital and web content development. She also supports organizational outreach efforts through the editing, production, and publication of WPI’s market analysis and written reports.

In her role, Zimmerman edits and formats reports from analysts around the world to ensure market relevance, clarity, and technical compliance. She manages digital and social media content and ghost-edits and publishes weekly client-facing reports. In addition, she supports ongoing reporting and consulting projects.

Ms. Zimmerman has worked with organizations including Bayer North America and the National FFA Organization, contributing to communications strategy, content development, and large-scale leadership programming. She previously served as the National FFA Central Region Vice President from 2021–2022. In that role, she participated in board-level governance, policy development, and organizational strategy while representing more than 850,000 students.

Zimmerman holds a Bachelor of Science in Agricultural Sciences and Natural Resources from Oklahoma State University. She majored in Agricultural Communications and minored in Agribusiness and Economics.

Dave Juday
Dave Juday Senior Analyst

Mr. Juday brings an extensive background in both international business and public policy to WPI's Ag Perspectives and Ag Review. He also has expertise in dairy and livestock issues, and his private sector experience includes successfully exporting confection, bakery and snack food products to markets in Europe, Latin America, and Asia.

Previously, he served in the White House as Deputy Director of Domestic Policy in the Office of the Vice President, where he was Vice President Dan Quayle's chief agricultural advisor. Mr. Juday also served as an aide in the U.S. Senate where he was appointed Task Force Investigator to the U.S. Senate Committee on the Budget.

Mr. Juday holds an appointment as an adjunct fellow of the Hudson Institute's Center for Global Food Issues and previously he served as the Director of the Focus on Agricultural Regulation and Markets (FARM) Project of the Alexis de Tocqueville Institution. His writing on agricultural, trade and environmental issues has been published by such national newspapers as The Wall Street Journal, The Journal of Commerce and The Washington Times, as well as industry magazines such as Top Producer, Farm Journal and Feedstuffs.

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