World Perspectives
livestock

Cattle on Feed

USDA reports that U.S. Cattle on Feed is down 5 percent from 2019 in feedlots with capacity of 1,000 head or more – totaling 11.2 million head on May 1, 2020.  Placements into feedlots in April totaled 1.43 million head - 22 percent below 2019. Placements were the second lowest for April since the series began in 1996.  Marketings of fed cattle during April totaled 1.46 million head - 24 percent below 2019. April marketings are the lowest since the series began in 1996. Other disappearance totaled 70,000 head during April, 17 percent above 2019.  ...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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