World Perspectives
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Ag Review - February 2021

WPI's monthly publication features a review of the past month's market and policy analysis articles. This issue looks at policy possibilities in the year ahead, the impact of government spending, world grain stocks, pork demand, climate change, international market analysis and much more.

 

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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