World Perspectives

Agriculture’s Unique Pedestal; Globalization’s Future

Agriculture’s Unique Pedestal It comes with downsides, but U.S. agriculture continues to be highlighted in a manner that would have been unheard of a few years ago. Analysts would listen keenly for the rare times when a president would make a mere mention of farmers in the annual State of the Union speech. Now the sector is front and center in U.S. trade policy, albeit in an often-uncomfortable way. USTR is likely to notify the U.S. Congress of its intent to negotiate a bilateral trade agreement with the EU that includes agriculture, even as the EU Commission will request a mandate from its member states to solely negotiate industrial products with Washington. Those holding the office of top diplomat for the U.S., secretary of state...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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