World Perspectives
livestock

Alt-Meat Conundrum

Meat substitutes appear to be having trouble in the U.S. but perhaps not in Asia. Recent headlines related to the U.S. market imply a distribution chain that is a mile wide but just an inch deep. Here are some recent headlines: JBS pulled plug on plant-based meat division Planterra Foods Burnt capital in the hand-wringing phase of alt-meat Plant-based meat and analogue sales going backward Impossible Foods to cut 6 percent of its workforce Beyond Meat’s executive ranks getting thinned The consumption of animal-based meat has generally followed income – the more disposable income, the more meat consumed. The are exceptions such as Argentina and the U.S. where a long history of being a major meat producer also habituates...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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