World Perspectives
wheat

As Goes Russia, So Goes Wheat

In 2019/20 Russia will again be the world’s largest wheat exporter. This will be the third year in a row that Russia can claim that title. For those of us who can remember the 1970’s when individual sales of 1 MMT or more of U.S. wheat to the Soviet were not uncommon, this represents quite a change. In hindsight it should not be a total surprise. Russia has about 10 percent of the world’s arable land almost all of which is quite suitable for wheat production. The breakdown of the old and inefficient Soviet collective farm system paved the way for improved agronomic practices, higher quality seeds and private farm ownership and management. Russian farms range in size from small units to huge operations, all of which are fo...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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