World Perspectives

Atmanirbhar Bharat Abhiyan

U.S. agriculture representatives returning from a trade mission to India are all excited about their prospects for boosting sales to the world’s most populous country. They are likely suffering from what the great psychologist and behavioral economist Daniel Kahneman called focusing illusion. India claims to be food insecure and demands the use of trade destabilizing mechanisms such as food stockholding, but it is among the world’s top 10 exporters of food. Its exports are down this year due to adverse weather, but New Delhi is acutely focused on food self-sufficiency and boosting exports to help its farmers.  The Dominican Republic, which has the same per capita income as India but only 0.79 percent of the population is a...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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