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Benefit of Noncompeting Goods

U.S. pet food has been identified as a high-potential agricultural export. Pet food exports have been increasing by an average 8 percent per year and probably higher if Covid’s impact on 2020 is excluded. There are several reasons for this dynamic: Pet food is a rich world concept, and the U.S. had a head start on its product development. The U.S. is highly competitive on the inputs used in its production. Many countries have higher border measures impeding imports of the inputs but had no historical experience to impose barriers to the finished products. Tree nuts are another example where U.S. exports benefit from relatively fewer import barriers due to dominance in both production and exports. ...

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Illuminating the value of technical research

On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.

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