World Perspectives
softs

Blame the Rice Boogey Man

Rice is the top staple food crop in Asia and the third largest global crop after corn and sugarcane. When rice production is in trouble, people pay attention. This year’s crop is suffering from flooding in Thailand, the sixth largest producer and second largest exporter. Plus excess rain in India, the second largest producer and largest exporter. Some are blaming climate change and demanding compensation from rich country emitters. This requires ignoring several factors including: India is a fast-growing emitter of greenhouse gas emissions and unlike the U.S., EU, or China, has no plans for reducing them. This is still the third largest Indian rice crop in history, and the fourth largest level of ending stocks.  India’...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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