What a catchy title by virologist Chris van Tulleken! In his book he asks, “Why Do We All Eat Stuff That Isn’t Food … and Why Can’t We Stop?” Wow, not food being marketed as food should have a legal problem. This book has its high-C personality type advocate/followers. “THE NUMBER ONE SUNDAY TIMES BESTSELLER; ONE OF THE FINANCIAL TIMES' BEST SUMMER BOOKS OF 2023 AND SUNDAY TIMES' BEST BOOKS TO READ THIS SUMMER…If you only read one diet or nutrition book in your life, make it this one.” End of ad. Mostly you saw all caps. Trumpish showmanship rings the bell. Unless you are a savant (and not just self-certified), we can all be triggered by hyperbole. And curiosity is good...
What You Need to Know Today: Crude oil prices extended their rally today, supported by several developments, including escalating Houthi attacks on Saudi Arabian oil infrastructure and growing concerns about supply disruptions. The Trump administration is reportedly preparing to remove 50 perc...
Key Takeaways: The agricultural trade surplus has become a sizable deficit: the balance swung from a $40.1 billion surplus in 2011 to a $40.7 billion deficit in 2025. Imports kept growing while exports lost momentum: between 2020 and 2025, agricultural imports increased 45 percent, compa...
USDA released its October Cattle on Feed report Friday, showing 11.4 million cattle in feedlots with capacity for 1,000 head or more, slightly below last year. September placements were the lowest for the month since records began in 1996, marking the third consecutive month of placements sett...
Total Red Meat & Poultry September 2026 total red meat and poultry stocks totaled 1.97 billion pounds, down 1.4 percent from August despite typically increasing 0.8 percent during the month, and were 1.5 percent below September 2025 levels. The decline pushed total inventories to a new five...
From WPI Consulting
Weighing in on strategic realignment
WPI’s team was retained by the governing board of a U.S. industry organization to review a decision, reached by vote, to invest significant assets into the development and management of an export trading company. WPI’s team conducted a formal review of this decision and concluded that the current level of market saturation would limit the benefits of the investment. Based on WPI’s analysis and recommended actions, the board subsequently reversed its decision and undertook a strategic planning effort to identify more impactful investments. On behalf of numerous clients, WPI has not only assisted in identifying strategic paths but also advised their implementation.