New Zealand famously is a country with more sheep than people, but the competition is slipping in favor of humans. The problem is the economics of wool, which is no longer an economically supportive coproduct. Wool is less needed in a warming world with many man-made alternative fibers, and landowners make more money converting grasslands to carbon credit paying forests. Wool production in New Zealand and in the rest of the world is in decline. While sheep meat output in New Zealand declines along with that of wool, global sheep meat has been expanding. However, it is falling behind the expansion rate of competing animal proteins such as poultry meat. Lamb consumption has always had a smaller group of fans, based on historic ge...
What You Need to Know Today: Crude oil prices extended their rally today, supported by several developments, including escalating Houthi attacks on Saudi Arabian oil infrastructure and growing concerns about supply disruptions. The Trump administration is reportedly preparing to remove 50 perc...
USDA released its October Cattle on Feed report Friday, showing 11.4 million cattle in feedlots with capacity for 1,000 head or more, slightly below last year. September placements were the lowest for the month since records began in 1996, marking the third consecutive month of placements sett...
Total Red Meat & Poultry September 2026 total red meat and poultry stocks totaled 1.97 billion pounds, down 1.4 percent from August despite typically increasing 0.8 percent during the month, and were 1.5 percent below September 2025 levels. The decline pushed total inventories to a new five...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.