World Perspectives
biofuel softs

Can’t Beat Beet Molasses

Molasses left over from the processing of beets for sugar is typically the poor cousin to the molasses that results from making sugar from sugarcane. Cane-based molasses has superior nutritional qualities and has historically earned a premium. USDA pricing from more than a decade ago shows a 50 percent premium for that variety over its beet-derived cousin. Currently, molasses made from beets is carrying a 10.7 percent price advantage, largely due to its demand as an ethanol feedstock under the EU’s Renewable Energy Directive (RED). Cane molasses is preferred in animal feed rations and is thus imported by Europe for its livestock sector. Additionally, aversion to the “empty” calories in sugar and its higher price is causin...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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