World Perspectives
feed-grains soy-oilseeds wheat

Carter in 1980 and Trump in 2018?

In January 1980, President Carter decided to punish Russia for invading Afghanistan. That action left U.S. grain companies holding sales on the books to Russia for billions of bushels of wheat and corn that they could not ship and had already purchased from farmers. President Carter made all of those contracts worthless with a stroke of the pen. The immediate and correct response from grain companies was to pull all of their cash bids to those farmers. They had no choice with no place to go with another single bushel. This embargo followed six or seven years of enthusiasm about U.S. export potential based on the initial grain sales to Russia, which prompted the unprecedented expansion of capacity at virtually every U.S. export range. Those...

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feed-grains soy-oilseeds wheat

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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