Food is First Victim Food comprises just 6 percent of all U.S. exports, but it is the first to receive retaliation in trade disputes. The latest example is Israel’s war with Hamas, though it is American food brands that are taking it on the chin. KFC has had to close 100 outlets in Malays...
Ocean Freight Comments - 19 April 2024 By Matt Herrington Spot dry-bulk freight markets remain weak amid dull April demand but rates are improving for May and June with improved interest in booking cargoes. Chinese demand for iron ore and coal has improved and bolstered capesize rates while gra...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.