World Perspectives
livestock

Cattle Supply Continuing to Contract in Line with Expectations

USDA’s semi-annual Cattle Inventory report was released this afternoon. All cattle and calves in the United States on 1 July totaled 101 million head, 99 percent of July 2020 – in line with pre-report expectations. Of that inventory, all cows and heifers that have calved totaled 40.9 million. At 4.3 million head, beef replacement heifers were 98 percent of last year which was lower than the expectation of 99 percent – and moved the opposite of dairy replacement heifers which were 103 percent of last year. The calf crop in 2021 is estimated to be 35.1 million head, based on 25.8 million head born in the first half of the year and an estimated 9.3 million to be born in the second half of the year. That is down slightly f...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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