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CFTC COT Report Analysis

The weekly CFTC report was unsurprising in that managed money funds were net sellers through Tuesday’s data reporting period, which obviously coincided with the new contract lows in the grain markets. Funds were aggressive net sellers in corn, SRW wheat, and soyoil but were more cautious in the HRW wheat, soybean, and soymeal markets. Since the CFTC collected its data, however, funds have been heavy sellers in the latter three markets and pushed futures to new contract lows. The report will obviously lean bearish the soy complex, corn, and wheat futures, as if they needed more bearish news.  Equally unsurprising  was the net buying in the livestock products, where funds expanded their live cattle and lean hog longs signific...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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