China made a rare purchase of U.S. wheat and is on track to make record overall purchases this year. Domestic consumption of wheat has been growing at a 2.6 percent annual rate at the same time domestic production is increasing by 0.66 percent. Exacerbating the situation this year is excessive rains reducing part of its crop to feed quality. Now it needs more imported milling quality wheat to blend up its supplies. One question is why the wheat is being largely sourced from the West? Australia is logical due to its proximity and has supplied about 60 percent of its imports thus far. Now China is reportedly looking to the U.S., Canada, and France. Russia is the logical supplier based on their geopolitical alliance, and Moscow claims t...
What You Need to Know Today: Crude oil prices extended their rally today, supported by several developments, including escalating Houthi attacks on Saudi Arabian oil infrastructure and growing concerns about supply disruptions. The Trump administration is reportedly preparing to remove 50 perc...
Regional News Dry weather across the UK and Europe is becoming increasingly concerning for the 2027 crops as planting intentions are lowered amid dry soil conditions. Delayed sowing or establishment under adverse conditions could leave crops more vulnerable to frost/freeze events and dise...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.