World Perspectives
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China In-Country Analysis

Market Trends A Tale of Two Years With the shutdown of the U.S. government over (at least temporarily), its official statistics are now available to the general public for analysis. Similarly, China’s curtailment of the widespread distribution of official data, the result of a crackdown on consultancies and independent market analysts who routinely challenge the central government’s assumptions, has slowed releases of information. However, more official figures have come out in the past several weeks. The combined sources show just how dramatic an effect the trade war has had on the composition of China’s agricultural imports from the U.S. over the course of 2018. For example, according to data from USDA’s Global A...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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