The U.S. and China have reached a trade deal, which includes U.S. beef access to the Chinese market for the first time in almost 14 years. What can be expected?President Trump and China’s President Xi Jinping met in Florida in early April to discuss a number of bilateral trade issues and mutual foreign policy concerns. The result was a 100-day plan that included re-opening the Chinese market to U.S. beef for the first time since late 2003. China had announced in September 2016 that it would do so, but no progress had been made on the implementing rules and import protocols. In keeping with the plan from that bilateral meeting, the Trump administration announced last Friday that a broader trade deal has been struck, which involves beef, liqu...
What You Need to Know Today: A third U.S. border crossing (Columbus, New Mexico) has reopened to Mexican cattle imports following nearly two years of restrictions related to New World screwworm. The reopening could gradually improve feeder cattle availability, although more than 60 confi...
Yesterday, the USDA’s Agricultural Marketing Service (AMS) released a new report of negotiated cash purchases of cattle under the mandatory price report. The report included Colorado, New Mexico, Oklahoma, Texas, and Kansas. The goal of the report was to solve the confidentiality issues e...
Key Takeaways: U.S. soybean crushing began in 1911 and saw its most rapid expansion during the 1930s amid the broader agricultural and technology revolutions of the time. After peaking in the early 2000s, the soybean crushing industry went through a downturn as poor crush margins forced...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.