Recently, the USDA FAS lowered its forecast for China’s 2025 beef consumption based on higher prices and the Middle Kingdom’s slowing economy. The USDA forecast consumption at 11.17 MMT, down 3 percent from 2024 and the first annual decline since 2017. The motivation behind the consumption cut was the challenges faced by Chinese consumers, particularly the middle class. As the economy stalls and GDP growth shrinks (most likely far faster than the CPP will admit), consumer budgets are increasingly squeezed, which is pushing consumption towards value meats like pork and poultry. China’s economic problems are further compounded by negative population growth, which will also have an impact on meat consumption. WPI...
What You Need to Know Today: American and Mexican officials met Tuesday and will meet again Wednesday for another round of trade talks, where ag and energy will be a key topic. Another round is scheduled for 20 July. Ag groups are urging President Trump to renew USMCA for another 16 years, but...
Since the first U.S. case of New World Screwworm (NWS) was confirmed on 3 June, USDA has confirmed 12 cases. The latest was confirmed in a sheep on 12 June, with four additional cases confirmed in Texas on 11 June, three in cattle and one in a goat. The New Mexico case confirmed that the infect...
Key Takeaways: China has invested heavily in the Port of Chancay to strengthen trade links between South America and Asia. The port could reduce shipping times to China by up to two weeks and improve export competitiveness. Inland transportation infrastructure remains the primary obstacle to r...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.