World Perspectives
softs

Clueless Leaders

The U.S. government shut down avocado imports from Mexico’s Michoacán state after a federal inspector received presumably a threatening phone message. Rather than accept the plausibility of wrongdoing in one of the most corrupt, drug cartel running parts of his country, Michoacán Mexican President Andrés Manuel López Obrador dismissed the concern, arguing that there are probably political and economic reasons for the U.S. suspension. This is similar thinking to Russian President Vladimir Putin insisting that imported U.S. chicken legs come from separate and inferior plants than the ones delivering chicken breasts to Americans, as if using two separate plants to break the same $2 bird makes economic sense...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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