World Perspectives

Coming UK-U.S. Trade War

British farmers are increasingly distraught over the prospect of having to compete against American farmers under any transatlantic trade deal. They and the British public are being fed a steady stream of harrowing stories about U.S. production practices to the point that now Trade Secretary Liz Truss has said she will establish a commission to review trade deals and ensure they are fair. However, much of what British farmers and the public reads is not true. Catherine McBride of Briefings for Britain, a group of former academics trying to bring balance in all things Brexit, skewers the Financial Times in an article entitled, “Lying by Omission, Propaganda versus Choice in Food Trade.” In short, she highlights the paper’s...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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