World Perspectives
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Cotton Beats Wheat

There is much consternation over the fact that global stocks-to-use in wheat is down to 12.5 percent and as a result, the price of the March SRW contract is up 65 percent. Yet the price on the December cotton contract is up 120 percent from its low. Cotton is not essential for the food supply and the global stocks-to-use is over 70 percent, which is higher than it was just a few years ago. Instead, what is happening in the cotton market is politics. Major fashion retailers will not buy cotton from Xinjiang Province in China out of fear of a consumer backlash on behalf of the oppressed Uyghur people. China’s stocks-to-use for cotton is over 90 percent but purchasers have instead been waiting for a late harvested U.S. crop and where...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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