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Cotton Market Basics and 2024/25 Outlook

Following recent client requests, WPI provides the following overview of the cotton market, its basic structure and recent trends, and a short outlook for MY 2024/25.  Cotton Production  World cotton production is highly concentrated with four countries (China, India, Brazil, and the U.S.) accounting for 71 percent of total production. Pakistan and Australia are the next largest producers but their contribution to the market tends to adjust supplies on the margin rather than provide major directional influences. The world’s largest producers, China and India, account for about 45 percent of global cotton output. China and India are also the two largest users of cotton, though China’s industry for refining cotton and...

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A futures contract that persistently moves up or down by just a penny or two each day imposes its own burden on the market. While speculators are said to prosper from volatility, and sellers want higher prices and buyers prefer them lower, everyone prefers a story. Apparently, the cotton market...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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