World Perspectives
livestock

Livestock Round Up: COVID Catalyzes Ag Policy

The dairy industry has faced several years of bear markets and just when things looked like they were going to turn around in 2020, COVID-19 hit. Reduced foodservice demand, increased retail demand, and government purchases through the Food Box Distribution program have all focused more attention on the Federal Milk Marketing Order (FMMO) pricing system. The impact was a record-large spread between prices for the various milk classes, de-pooling of milk, and milk check deductions through producer price differentials.  Though not directly related, the timing is notable that the  American Farm Bureau Federation (AFBF) has released a new policy proposal for FMMO reform. AFBF, in fact, convened a working group for updating the FMMO a...

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Reigniting a Transatlantic Deal; Indian Powerhouse; “Barons” is Bombastic

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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