World Perspectives

Crazy Ideas; Strategery

Crazy Ideas Whenever there is a spike in commodity prices, the craziest ideas are put forth to supposedly solve the “problem.”  Leading the pack are the small and local folks who think interdependency is the problem, ignoring the lack of resiliency in a loner world. Then there are those that blame food security risk on the world’s dependency on just a handful of crops. Who knew there is a Forgotten Crops Society? And did they ever consider why they’ve been forgotten? Author Dan Saladino thinks it is a great time to boost sales of his book, “Eating to Extinction: The World’s Rarest Foods and Why We Need to Save Them.”  This is the opportunity to remind everyone how we got to where we are...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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