World Perspectives
wheat

Cure for High Prices

Good moisture has enabled Australia to produce a record sized wheat crop. Due to proximity, Australia largely serves Asian markets and its wheat sales to China are up 158 percent. These sales have occured despite Chinese restrictions on many other Australian farm products. Trade ministers from the two countries have not met in over three years due to a diplomatic disagreement. However, China can buy Australian wheat at a 16 percent discount to wheat from the U.S. World wheat and U.S. wheat in particular looks set to get cheaper as record high prices lures increased production. Attracted by a record high farmgate price and lower input costs than corn or soybeans, a survey of U.S. farmers by Farm Futures magazine indicates they plan to incre...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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