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softs

Declining Population Impacts Consumption

According to USDA, South Korea’s government is taking steps to stop the price of rice from falling and to slow over-production. There will be payments to farmers for reducing planted area by 5.1 percent, and increased government purchases of rice at more than one-fifth of the crop. The problem is not increased productivity since rice yields are trending smaller. Instead, it is declining consumption caused by both a falling population count, and the increased uptake of wheat. South Korean rice consumption has fallen 15.6 percent since its peak in 2017/18. Over that same period, wheat uptake has increased a nearly identical 15.5 percent. Declining population will also begin to impact consumption patterns in Japan, China, and several co...

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softs

Tomato Wars

U.S. and Mexican trade officials meet in Washington this Friday for the annual bilateral economic dialogue. Labor rights, automobile domestic content, and maybe GMO corn are likely topics. Another will be tomatoes. American tomato growers and their members of Congress are demanding that the Bid...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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