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Drought and Rice

Although several crops are at risk due to the drought in southern China, rice is said to be the most at risk. This is because almost half the country’s rice crop is produced in the six provinces being impacted (Sichuan, Chongqing, Hubei, Henan, Jiangxi and Anhui). Some call it a severe challenge. One advisory firm warns that its vegetative health index for the affected region “is at the lowest level in more than two decades.”  Rice is a water intensive crop and soil moisture levels are said to be at a 12-year low. Still, others say crop production will not be severely impacted. Li Guoxiang of the Chinese Academy of Social Sciences told the Global Times that the places where it will be felt most strongly are in the mo...

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USDA increased U.S. soybean ending stocks for 2023/24 by 25 million bushels to 340 million. The U.S. season-average soybean price for 2023/24 is forecast at $12.55 per bushel, down 10 cents. Soybean meal and oil prices are unchanged at $380 per short ton and 49 cents per pound, respectively. Gl...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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