Regional News The weather for the UK and northern Europe remains a major concern for crops. The UK is currently experiencing its driest year of the 21st century while western and northern Europe are slated for more dry conditions over the next two weeks. The EU model now favors more rain for Scandinavia and the UK in the 6-10-day outlook, but most of France and Germany will miss out on this precipitation. Poland’s apple crop is facing a “difficult season” due to repeated frosts that have lowered the yield potential for the 2025 crop. Poland is the EU’s largest apple producer and the fourth-largest globally with 4.4 MMT of annual production. French farmers are threatening to protest from 26 May throu...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: The cattle market rebounded sharply this week, with January feeder cattle futures gaining $16.98/cwt and February live cattle futures advancing $7.60/cwt since last Friday. Tyson Foods' plans to restore a second processing shift at its Amarillo, Texas, facili...
Key Takeaways: The rationale for farm programs has changed significantly from their original intentions. Farmers’ incomes have grown sharply and have surpassed non-farm incomes beginning in the 1970s. Current farm programs are complex and focus on supporting risk management, environmenta...