World Perspectives
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European Market Analysis

Regional News  The biggest trends in the EU/Black Sea wheat markets this week are the fact that the Russian crop continues to grow while EU crop forecasts are being continually lowered. Russian wheat yields are defying their typical pattern of decreasing as harvest progresses. This year, each passing week brings with it an increase in the national yield forecast and, consequently, higher total production figures as well. Conversely, the final stages of the EU harvest have been disappointing and confirmed a much smaller crop. One firm pegged the French wheat crop at a 25-year low.  SovEcon forecasts Russia’s wheat and corn exports at 36.4 MMT and 4 MMT, respectively, for the coming July 2020-June 2021 crop year. The wheat c...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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