World Perspectives

Europe’s Mantel; Trade-less Trade Advisor

Europe’s Mantel Sans Viande: In three months, France will ban the use of “meat” when referring to meat alternative products. Since profits are in the adjective, meaning consumers will pay a premium for claims-based products such as geographic indicators, farmers in France have apparently determined that the bonus for “humane non-slaughter” products is a threat to the “natural meat” moniker.  Technocrats Go Rogue: A Blomberg article notes how non-politicians in EU governance have been asserting political preferences, seeing it as necessary to avoid the public’s rising tendency to elect conservatives and populists. The piece highlights European Central Bank President Christine Lagarde, wh...

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From WPI Consulting

Communicating importance of value-added products

Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.

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