How Sweet it Isn't One the same day the news media is highlighting NPD Group data showing that Americans are eating more healthy foods, Gallup is reporting that adult obesity thus far in 2013 is on a path to being the worst in five years. The source of this contradiction? Fruit. The NPD data shows that fruit has jumped from being the fifth most popular food to being number two. Fruit has been promoted for its fiber content, vitamins and minerals. Left out of the messaging is its sugar content. Vegetables are also high in fiber, vitamins and minerals and yet the NPD data shows no increase in consumption for this low-sugar alternative. Three of the four most popular fruits rank in the top five for total sugars out of 42 fresh fruits in t...
Markets are getting into the Halloween spirit, handing out more tricks than treats. There has been some encouraging news, but it hasn’t been enough to slow the broader slide. Now buyers need to show up with something other than another “Charlie Brown” rock for the bag. Somethi...
The new USDA report from the Agricultural Marketing Service (AMS) for Colorado, New Mexico, Texas, Oklahoma, and Kansas, the newly dubbed South Central Daily Direct Slaughter Cattle Report Summary, showed that negotiated cash trade in the region as of Tuesday was mostly inactive, with only ligh...
Key Takeaways: Milk alone has not covered the full economic cost in any year since 2021: milk revenue fell short by $4.50, $2.15, $6.50, $1.27 and $2.34 per hundredweight in 2021 through 2025. Calf and cattle prices decided whether dairies cleared cost: cattle and other income lifted total rev...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.