World Perspectives
feed-grains soy-oilseeds wheat

Export Sales Tidbits

One of the constants in terms of market inputs is the weekly export sales report compiled and released by USDA’s Foreign Agricultural Service (FAS). Grain and soy markets are always attracted by export news and activity, and this report plays into that to some extent. The regularity of its release sometimes causes it to be taken for granted, especially when there is a flurry of daily reports of large export sales from FAS. Yet, there are also times when there is a dearth of fresh news or other inputs of interest to markets besides the weekly export sales report, and we are in one of those periods just now. Congress passed legislation in 1973 mandating establishment of a system that would require all U.S. exporters of grains, oilseeds...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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